The Flow Master Brewing Throwdown
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Hatch x HIFLUX — The Flow Master Brewing Throwdown
One Filter. Endless Possibilities.
Hatch is hosting a brewing competition in collaboration with HIFLUX, built around one simple challenge: every competitor brews with the same HIFLUX filter, showcasing their creativity, adaptability, and pursuit of clarity through coffee.
REGISTRATION:
Tickets Release: Friday, July 24, 2026 at 7:00 PM EDT
- 27 competitor spots
- Limit 1 ticket per person
- If tickets are sold out, please click "Join the Waitlist."
- Registered competitors will receive a confirmation email and additional event information closer to the competition date.
EVENT INFORMATION:
Date: Friday, August 21, 2026
Time: 6:00 PM – 10:00 PM
Location: Hatch
802 Cochrane Dr Unit B, Markham, ON L3R 8C9
COMPETITION FORMAT:
- 27 competitors
- Multi-round elimination
- 1v1v1 blind tasting
- 6-minute preparation + 6-minute brew time per round
🎲 Round 1 — Origin Roulette (27 Competitors)
No prep. No hints. Just coffee.
Draw a random coffee origin moments before brewing and create the best possible cup using only your instincts, sensory skills, and brewing knowledge.
🎯 Round 2 — The Unknown Dripper Challenge (9 Competitors)
Meet your mystery brewer.
Draw one of six mystery drippers and discover how to unlock its full potential.
✨ Final Round — Pursuit of Clarity (3 Competitors)
At Hatch, we believe clarity is one of coffee's highest expressions.
Finalists will brew two cups.
Cup One — Initial Expression
Present your first interpretation of clarity. Judges will rank the coffees based on clarity and overall expression. After judging, finalists may taste all three coffees before brewing their second cup.
Cup Two — Refined Expression
Refine your recipe using what you've learned. Adjust any brewing variable—including grind size, ratio, temperature, pouring structure, agitation, or dripper—to produce an even clearer and more expressive cup.
The Flow Master Champion will be the competitor who best demonstrates the ability to observe, adapt, and refine in pursuit of coffee's clearest expression.
PRIZES:
1st Place
- $500 Cash
- APAX LAB Core Box Set x 1
- APAX LAB x Hatch “Lumina” x 1 (20ml)
- HIFLUX Filters
- Hatch PEAK Coffee (100g x 1 bag)
2nd Place
- $250 Cash
- APAX LAB x Hatch “Lumina” x 1 (20ml)
- HIFLUX Filters
- Hatch Premium Coffee (200g x 1 bag)
3rd Place
- $150 Cash
- APAX LAB x Hatch “Lumina” x 1 (20ml)
- HIFLUX Filters
- Hatch Premium Coffee (200g x 1 bag)
RULES:
- Any manual brewing method (espresso is not permitted)
- HIFLUX filter paper is mandatory
- Coffee and water only
- Minimum 120g beverage served
- Competitors may bring their own brewing water
- Bypass water is permitted
EQUIPMENT:
Competitors may bring their own brewing equipment and accessories.
Hatch will provide:
- HIFLUX filter papers
- Fellow electric kettles
- Acaia Pearl scales
- Carafes
- Cupping bowls & spoons
- Distilled water will not be provided
ELIGIBILITY:
- Open to coffee professionals and enthusiasts of all experience levels.
- Competition organizers, judges, event staff, and individuals directly involved in running the event are not eligible to compete
Order 3 or more bags of coffee and the whole order ships free. *Flat rate $10 shipping for orders under 3 coffees.
Same or next day shipping (excluding weekends/preorders/intl orders). This coffee may be rested 7-10 days before being shipped.
Once shipped, please allow for a transit time of 4-7 business days. Orders in the GTA deliver within 1-2 days.
*signature option is available as we are not responsible for lost or stolen packages
Select the pickup option and location during checkout. You will receive an email once your order is ready.
Flat rate per order:
China, Hong Kong, Japan, Macau
UK, and select EU Countries
Australia
Other Countries: please inquire
